Stukent Digital Marketing Certification Exam 2026 – Complete Study Resource

A comprehensive social media plan is built upon strategic steps that align with business objectives, audience engagement, and content delivery. Registering the company on all social platforms, while important, is more of an initial logistical task rather than a strategic step in the planning process.

The other steps—determining the objectives, planning the content, and measuring success—are integral to creating a well-rounded social media strategy. Setting clear objectives guides the overall direction and purpose of the social media efforts, ensuring that every post or campaign aligns with broader business goals. Planning content involves crafting messages, visuals, and scheduling that resonate with the target audience, while measuring success allows marketers to assess the effectiveness of their efforts and make informed adjustments to their strategy.

In this context, registering the company alone does not contribute to the strategic framework needed for a robust social media plan, making it the step that does not belong in the planning process.