Stukent Digital Marketing Certification Exam 2025 – Complete Study Resource

Engaging social media followers is crucial because most social media platforms prioritize showing content to users who have interacted with a brand's posts. This means that if followers are not actively engaging—through likes, shares, comments, or other interactions—it's likely that the platform's algorithm will limit the visibility of the brand’s content to those followers. Consequently, a high follower count without engagement could result in lower reach and effectiveness of social media strategies.

While building a substantial follower base can be beneficial, the ability to engage these followers is what drives visibility, creates brand loyalty, and fosters community. Therefore, focusing on engagement helps ensure that content reaches an audience that is not only present but also interested and likely to contribute to its success. This understanding of social media algorithms underscores the importance of creating compelling content that encourages interaction rather than just aiming for a high follower number.